Should your company be on social media? It’s a yes or a no question.

If you posed this question to most people under 30, I think they would look at you like you had flip phones for hands. But, I think the 40 and over crowd silently wonders if all this sharing is worth a nickel. Remember coins? The older set doesn’t want to admit this for fear of sounding old. But, as a 36-year-old, who sits on the defining line between millennials and generation x, I see both sides. Here is the answer.

Yes, if you have a good company.

No, if your company sucks.

That’s it. You can stop reading now if you want. But, please continue if you want to unearth the sophisticated method on which my hypothesis is built.

Social media is a fantastic tool for consumers, potential employees, vendors and anyone trying to gain a better insight into an organization. In the very long ago, you couldn’t gain much valuable information about a company’s culture through anything outside of their website. But, websites are mostly bull crap. It can be difficult to garner insights from a company’s website. It’s generally a bunch of big headlines with ambiguous claims, “People are our business” and “Smart work for cool clients.” It sounds nice, but it doesn’t tell me anything about what is really going on behind the scenes. If you’re trying to make an informed decision about a company you want something you can dissect a little deeper.

Review websites like Yelp can be misleading. Mostly, because it’s written by people who write Yelp reviews (I have written a few, and I regret all of them). Glassdoor is moderately helpful, but totally anonymous. An anonymous reviews are as trustworthy as a man in a ski mask.

The following three points are why I believe social media is the truest window into a company’s real culture.

  1. You’re only hurting yourself. The company puts out content they want you to see. They made a deliberate decision and said, Yeah, this is good, this is us, lets share it. This is the number one reason it is better than any review site. It’s even better than word-0f-mouth. In every post, every pic, every clever caption, they are telling you exactly what kind of an organization they believe themselves to be.A word on word-of-mouth: It is wildly overrated. When someone tells me, oh, you’ll love this restaurant! I’m always responding jack-assily in my head like, Why would you assume I’d like Ham & Gerkin Provisions? Ham is weird and I hate pickles. Just because I like you, does not mean I like your gerkins.

But, if your company sucks, you’re better off closing the windows and waiting for this whole social media fad to fade away.



We started 5+8 for the same reason anyone starts a company: We thought we could do it better.

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Adam Faust

We started 5+8 for the same reason anyone starts a company: We thought we could do it better.